It is important to plan and execute actions that have the purpose of attracting clients to the veterinary clinic in which you operate. That way, your business will not only be able to organize accounts and survive in the market, it will also be able to prosper and grow.
One of these ways is by investing in digital marketing. This is because in a world increasingly connected to the web, the tendency is for people to be more impacted by online campaigns and actions. Therefore, investing in social networks, content for blogs and websites, email marketing and many other virtual actions can attract the customers you want.
These channels are not only able to arouse the curiosity of potential clients, but they can also boost other activities that you may carry out in your veterinary clinic.
Speaking of which, we have listed three tips that can contribute to attracting customers. Follow us!
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1. Consider selling pet shop products and other services
How about considering the possibility of selling pet shop products to attract customers interested in them? That way, while making your purchases, you will be able to advertise the services of your veterinary clinic. It is a good opportunity to present your work!
Depending on your strategy, you can still give discounts on products if the visitor hires your services or vice versa. This will help your clinic not only gain new clients, but also increase your earnings.
Another possibility is to offer bathing and grooming services, pet walking or beauty treatments. This variety tends to attract more people interested in them, creating opportunities to offer veterinary services.
2. Provide incentives for referrals from new customers
Another option is to provide incentives for current clients who refer their clinic to friends, family and acquaintances. In that case, you will be able to offer free services, gifts or prizes, discounts etc.
In this way, you will be able to increase your pet patient base through the collaboration of those people who already believe in your work. Even because it is their indication, there are great chances that new customers will arrive with a positive conception of the work of your team.
Another possibility of attracting customers to your veterinary clinic is by entering into partnerships with other entities. For example, those that operate in the pet shop segment, animal protection societies and organizations that promote events, such as pet adoption fairs.
These partnerships will help your clinic achieve greater visibility among animal lovers. You will also be able to close partnerships with markets, stores and other establishments that have points programs for your customers.
That way, when consumers reach a certain score, they will be able to receive a service or pet product sold at their veterinary clinic as a prize. It is a way to reach a wide audience, after all, the flow of consumers from markets and stores tends to be large.
Another possibility is to join an accredited network of a pet health plan. This can generate a constant flow of new clients to your clinic, as well as a continuous income.
Finally, don’t forget to include the offer of pet products, incentives for referrals and partnerships in your digital marketing strategies. Together, these actions may provide even better results in the search to attract customers to the veterinary clinic in which you operate.
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