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Sales order: 4 mistakes your distributor should stop making today

There are some errors that need to be avoided by a distributor when placing and managing sales orders. Otherwise, the company may have problems monitoring its business, organizing its finances, monitoring its inventory turnover, among other results.

In addition, some of these errors can cause inconvenience to customers, hindering sales and negatively impacting their satisfaction. And it’s not what you want, is it?

To help you resolve these issues, we’ve separated four of these major errors and possible solutions to address them. Follow!

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1. Incomplete registration or sales information

Have you ever needed to access the data of a petshop or an individual customer and were faced with incomplete information? Sometimes, this makes it difficult to even contact the person, which is bad for anyone who wants to close new sales with them.

If this is repeated with several clients, then profile mapping to define future strategies may be compromised. Not to mention the rework hours that an employee will have to contact the customer to complete the missing data.

The way to resolve this is to automate the registration system. Thus, it is enough to enter the customer’s CPF or CNPJ for the system itself to search for other information in other databases, such as the Federal Revenue system.

Another alternative is to standardize data collection, so that every record must have specific information that will need to be collected by the attendant. The system itself may not accept completion of the process if this specific data is not included.

2. Outdated or outdated systems

Using old, outdated or outdated management systems can compromise the information of the distributor and the agility in issuing orders. In addition, there is the possibility of not being compatible with other recent solutions important to the company.

Not to mention that the lack of updates tends to compromise the security of the data stored in the system. That’s because bugs, glitches, errors etc. may appear in the solution, which become loopholes for cybercriminals to exploit.

The solution is to replace all the company’s systems, giving preference to more agile, advanced and constantly updated programs. In addition to virtual protection, they will be able to add new features that can help reduce costs and optimize the management of your pet food distributor.

3. ERP not compatible with the distributor’s processes

An integrated business management system, from English enterprise resource planning (ERP), is a management program widely used by organizations. It simplifies process management, automates activities and allows you to obtain relevant information about the business.

However, an error that can plague management is using an ERP that is not compatible with the distributor’s processes. In this case, it is common for employees to make adjustments and “workarounds” to be able to use the program. This is not indicated because it can lead to inconsistencies in the data and misunderstandings that tend to cause teams to spend a long time repairing them.

Currently, there are programs of the type made especially for companies in the pet market, such as veterinary clinics, petshops and distributors. Because they are modeled and developed considering the peculiarities of the sector and these companies, they tend to be better.

4. Lack of monitoring of performance indicators

Do you know how many orders are placed per hour? Which products come out of stock most, based on orders placed? Where else are they made, that is, whether through WhatsApp, e-mail, e-commerce or other means?

In order not to go unresponsive to these issues, it is important to set performance indicators focused on order management and to start monitoring them. In that case, an order management software or an ERP with production and indicator management functionality can contribute to your distributor.

The numbers obtained will serve as a basis for you to plan strategies, find and solve bottlenecks and invest properly in your business!

A good distributor often looks for ways to optimize its internal processes, so it is worth reinforcing the importance of avoiding these listed errors. After all, they can have repercussions in other areas of the company (such as inventory and sales), affecting activities and results.

  • Over time, time may be wasted on rework, worsening customer satisfaction due to wrong or inefficient orders, difficulty comparing requests and stored items, etc. So, if you are having problems with the sales order processes, try to apply the above guidelines!
  • If you want to further improve the management of your pet distributor, check out the tips we have prepared to optimize inventory turnover in your business!

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