The answer is adaptation. To do this, it is necessary to understand what the needs of consumers are at the moment, in addition to thinking about strategies to reduce losses, innovate the business and retain customers.
Therefore, we have brought some tips to reduce the impact of coronavirus in the pet shop or veterinary clinic. Check out!
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Follow health safety rules
Pet shops, agricultural establishments, veterinary clinics and hospitals can keep their businesses running, as they offer basic food and animal health services. However, it is essential to adapt to the new reality of the health crisis.
Follow the decrees of your region, as well as the recommendations of health organizations. Use and demand the use of masks inside your establishment, provide 70% gel alcohol, answer by appointment, avoid crowds at the store or clinic etc.
Simple measures like these are able to keep the business active in the market and contribute to the good reputation of the store, since management acts in a socially responsible manner. This provides security and tranquility for your customers.
Invest in online sales
If e-commerce was a trend, today it is a necessity and can mean business survival. According to Sebrae, there was a 51% drop in sales in the pet shops and veterinary services segment between April 3 and 7, 2020. On the other hand, there are companies that registered a 20% growth in the same period.
They are mainly entrepreneurs who bet (before the pandemic) on innovation and structured a delivery system, marked a digital presence and invested in strategies such as a purchasing and benefits club to retain customers.
It is never too late to invest in marketing in your company. This is a good time to update your store’s website, create relevant content for your audience and engage them on social networks.
Strengthen the relationship with customers
This may not be the best time to attract new consumers to your store or veterinary clinic, but it is certainly ideal for strengthening the relationship with the customers you already have. On the other hand, this may be the right time to stand out from the competition and attract customers who are not satisfied with the store services they used to buy.
Direct your efforts to strengthen that relationship. With tutors spending more time at home, the connection with their pets has grown – this means that they have been thinking more about Pet Care, are more attentive to the needs of animals, enriching the environment and also with the pet’s food.
Show empathy, make it clear that the pet shop is in the fight to reduce the impact of coronavirus and guarantee a variety of products in your store to meet customer expectations.
Control inventory, sales and cash flow
This moment calls for caution, organization and planning. Evaluate all your expenses, cut unnecessary ones and think about measures that maintain cash flow (tele deliveries are a good option, as well as giving discounts on products with little outflow).
It is also important to keep track of your customers’ purchase history. You can contact us to offer products related to the items that each one usually buys and, of course, notify the customer if you have invested in new products and have not available in stock the feed that he bought for a long time.
It is worth sending an SMS or a personalized email explaining the situation and taking the opportunity to say that you have items with the same quality to offer. This type of communication action helps to strengthen the relationship with consumers, who feel confident in you.
Maintain a good relationship with suppliers
Remember to contact your suppliers to review payment terms, negotiate discounts or create strategies that are good for both in this reality. Partnerships are essential to overcome the crisis and keep the business running.
As you have seen, these measures can make a big difference to reduce the impact of coronavirus in the pet store and veterinary clinic. Invest in improvements in the services you already offer or bet on trends to stand out from the competition, attracting and retaining customers.
Were these tips helpful to you? So, complement your reading, download our free e-book and find out how to circumvent the crisis imposed by the coronavirus!